For your business.
Consultancy and training tailored to your team's processes.
Explore servicesRETAIL · STRATEGY · ARTIFICIAL INTELLIGENCE
Retail, marketing and buying consultancy. Applied AI to bring clarity to decisions, improve processes and free up your team's time.


Ana María Domínguez & Isabel Isaac
Marketing and buying · Ana María: over 20 years. Isabel: 17 years of corporate experience.
It's not magic.
It's a method.
CHOOSE YOUR STARTING POINT
Consultancy and training tailored to your team's processes.
Explore servicesPractical courses to bring AI into your everyday tasks.
View courses and eventsDOES THIS SOUND FAMILIAR?
Buying decisions based on memory, without shared criteria.
Data scattered across files, with little clarity for decisions.
A brand that needs a stronger connection with its customers.
A team caught up in repetitive tasks.
WHAT WE DO
From buying decisions to the way your team works, we design practical solutions for your business.
We review your assortment, buying, inventory and profitability so your decisions follow shared criteria and are grounded in your data.
We work on your value proposition, communication and customer journey to connect your brand with business results.
We train your team using its own files and processes, and build workflows to reduce repetitive tasks.
WHY RETAIL BOOSTER
We connect the consumer's perspective with buying decisions and business operations. Our marketing and buying expertise guides how we use data and artificial intelligence.
Ana María brings over 20 years of corporate experience and Isabel brings 17. We understand the challenges of coordinating brands, assortments, suppliers, inventory and teams.
We connect assortment, inventory and buying with margins, supplier terms and replacement costs to assess where to invest.
We work with your team's files, tasks and processes. Training builds the judgment needed to interpret information and put learning into practice.
Ana María and Isabel guide the assessment and strategy. We define the scope around your business, with human review of key decisions.
Meet the people behind the methodTHE BOOSTER METHOD
First, we understand your business. Then we develop the method and support its implementation.
We assess operations, identify where time is lost and prioritize opportunities by impact.
We combine strategy, training and tools to change how decisions are made and tasks are carried out.
We support your team in day-to-day operations and refine processes so it can work independently.
COURSES AND EVENTS
Practical training to bring AI into the tasks you already do.
NEXT SESSION · LIVE ON ZOOM
Learn to think, execute and automate with a method, with no technical background required.
We tailor training to your company's tasks and processes.
Request a proposalWHO WE ARE
We are Ana María Domínguez and Isabel Isaac, marketing and buying strategists and lecturers at Universidad Metropolitana (UNIMET). Ana María brings over 20 years of corporate experience and Isabel brings 17. We combine our specialties to adapt large-retailer expertise to businesses of different sizes.

MARKETING
A graduate in Social Communication from UCAB and a lecturer at Universidad Metropolitana (UNIMET). A specialist in strategic marketing, brand building and customer experience.
Over 20 years of corporate experience. She has led marketing at BECO and held leadership roles at ZEA BBDO, Draftfcb and JWT, working with retail and consumer brands.
Her career combines the perspective of advertising agencies with hands-on experience leading marketing in retail. She connects consumer research, market intelligence and communication to build value propositions and turn opportunities into business action.
As a consultant and lecturer, she shares that experience to help teams and professionals develop strategic judgment and apply it to their brands' challenges.

BUYING · PLANNING · AI
An electrical engineer from Universidad Simón Bolívar, with training in Supply Chain and Logistics at IESA. Founder and principal consultant at Retail Booster, and a lecturer at Universidad Metropolitana (UNIMET).
17 years of corporate experience, including roles at multinational companies such as CEMEX and MSD. Specialized expertise in domestic and international buying, assortment, inventory planning and supplier negotiations.
She combines data analysis, Power BI and applied AI to bring clarity to decisions, protect profitability and develop teams with sound business judgment.
LET'S START WITH YOUR BUSINESS
Tell us what's happening.
Let's define the next step together.